Google Ads
Performance Max and search for the 2117.cz store. Products from Merchant Center, campaigns split by season.
- ROAS 4.1store, October 2026as reported by Google, 3.2 in GA4
- CZK 188kconversion value, Octoberas reported by Google
- CZK 45kspend, Octoberwithout the shops campaign
- 98 conversionsin October 2026as reported by Google
Spend up from CZK 10k to 45k a month, ROAS still above 4
Store conversion value by month in 2026, as reported by Google.
Campaigns in October 2026
| Campaign | Type | Spend | Value | ROAS |
|---|---|---|---|---|
| 00 - CZ - Brand | Search | CZK 2k | CZK 39k | 17.3 |
| 01 - CZ - PMAX | Bestsellery | Performance Max | CZK 31k | CZK 109k | 3.5 |
| 02 - CZ - PMAX | Zima | Performance Max | CZK 10k | CZK 28k | 2.8 |
| 03 - CZ - PMAX | Mimo sezónu | Performance Max | CZK 2k | CZK 12k | 4.9 |
- Performance Max by season
- Brand search
- Product labels in a supplemental feed
- Target ROAS
- Data in a custom portal
Open to new opportunities
Looking for a full‑time role as an e‑commerce specialist. Prague or remote.
vala.tadeus@gmail.com